I build profitable GTM engines that position companies to raise or sell.
Product Marketing · GTM Strategy · Demand Generation
Demand engines that drive 10x ROI.
I build demand programs where every dollar traces to a result. The last revenue engine I built from scratch drove 64x growth in quarterly closed deals in under two years.
Positioning that closes deals.
Most sales enablement sits unused because it wasn't built for how sales actually works. I build the positioning frameworks, competitive intelligence, and battlecards that commercial teams reach for in live deals.
Market entry without wasted runway.
New market entry burns money fast when strategy is set before the research is done. I run the buyer discovery first, make the hard strategic calls before committing budget, and build the infrastructure to execute once the model is right.
"Lila built the GTM engine that took us from early traction to a repeatable revenue motion. I handed her the keys and never had to think about it again — complete trust, zero dropped balls."
Alex Zekoff
CEO
